International Marketing Management MSc

Applicants should hold a good honors degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Marketing, Strategy, Planning, and Control

Digital Marketing Strategy

Service Operations

International Brand Management

Consumer Behaviour

Marketing Communications

Marketing Metrics

Global Marketing

Global Professional Development - Consultancy

*Internships as part of the Postgraduate Dissertation/Consultancy Project module are subject to availability and a competitive application process,

This course has been designed with employability in mind, offering students the opportunity to apply for an industry-based internship or opportunity to study a traditional dissertation, to help them better understand how international marketing fits into the efforts of real businesses.

The international focus of the course, fostered by international teaching staff and student body, international case studies, and the opportunity for international experiences, also provides students with the opportunity to stand out from the crowd of graduates entering the increasingly globalized marketing profession.

The course also aims to develop your critical understanding, interpretation, and application of data and the implications on marketing decision making and budget planning, key focus areas within modern marketing

The course will encourage the early researcher and the student wishing to progress to PhD study